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Before starting commercial prospecting, objectives must be defined. We can use the SMART method to set goals:

simple;
measurable;
acceptable;
realistic
temporal.
The person in charge of commercial prospecting will thus be able to rely on objectives:

which are interpreted unequivocally;
which are quantified or qualified;
that are motivating;
which represent a challenge to be achieved;
that have a deadline.
As part of prospecting for new customers, we can set for example:

a quantity of companies to contact per day;
a turnover to be achieved;
a number of new clients to be obtained;
etc.
added by Anonymous 1274 days ago 2    0

Prospecting for the implementation of a product
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0

Obtaining customers is essential for a company that wants to increase the size of its customer portfolio. And, in the long term, develop its turnover. It is therefore necessary to take care of your first approach to prospects to maximize your chances of converting them into new customers, by delivering the right message according to each profile and each channel (telephone, e-mail, postal mail)

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